This site gives you the most important facts and figures on Pixelpark at a glance. The data is updated regularly, most recently on October 25, 2007.

Who we are

Pixelpark is the best-known brand for all services involving the Internet and has set the pace in the industry for more than 15 years.

As the head of a group of companies with holdings in the communications and system technology sectors Pixelpark AG has a network of experts forging new developments in media and technology for the long-term benefit of a wide range of industries. They develop creative communications, e-business and technology solutions which add sustainable value to their clients’ businesses.

History

Since its establishment in 1991 Pixelpark has stood for the development of new digital media in Germany like no other company. Originally involved with developing and producing CD-ROMs, the company’s founders rapidly recognized the economic potential of the World Wide Web. In the years that followed the multimedia agency played a decisive role in building the commercial Internet in Germany and Europe. The company grew at the same pace as the Web. Branch offices all over Germany were followed by locations throughout Europe.

In 1996 Bertelsmann acquired 75% of the shares, in 1999 came the IPO. By then there were more than 1,200 people working at Pixelpark worldwide. However, the expansion came to a sudden end with the collapse of the Neuer Markt at the end of 2001. The dramatic decline in demand for Internet services led to substantial staff cuts. The founder Paulus Neef left the company after disagreements with the Supervisory Board at the end of 2002.

The current CEO of Pixelpark AG, Michael Riese, joined the company in April 2003. In addition to paying down debt, the focus was on the core business in Germany and on developing professional skills in the IT sector. The restructuring was successful. Having completed its turnaround at the end of 2004 the company initiated a growth strategy to expand its service portfolio. This included acquisitions and majority investments in several companies and divisions in the multimedia and system technology sectors. In 2006 Pixelpark became the first online agency to accomplish the fusion between classical and digital communications with the purchase of a majority stake in the advertising agency Schindler, Parent & Cie. By acquiring its listed competitor, the e-business service provider Elephant Seven in early 2007, the company has underlined its ambition of qualitative and quantitative market leadership in Germany.

Today, Pixelpark AG is at the head of a group of companies, with shareholdings in the communications and system technology sectors. A network of some 450 experts is at work in these segments forging new developments in media and technology for the long-term benefit of a wide range of industries. They develop creative communications, e-business and technology solutions which add sustainable value to their clients’ businesses.

Company figures

Stock & shareholder structure

And finally

Why is Pixelpark called Pixelpark?

Pixel is the term for the smallest picture element visible on a PC screen and indicates that the computer is a fundamental tool for our work. Park stands for a pleasant, mature structure and expresses the basic principles of openness and interdisciplinarity. These have a major influence on the self-awareness of Pixelpark’s employees.